Content marketing is a strategic approach to marketing that focuses on the consistent creation of relevant, authoritative, and valuable content. The purpose of distributing this type of content is to build and retain an audience and ultimately drive potential customers to your product or service. Basically, you are providing prospective clients with solutions to their problems.
Rather than promoting your product directly through traditional marketing campaigns, content marketing works in unison with search engine optimization to promote your products organically through different mediums including the following:
In all forms, content is a means for companies and brands to earn consumer attention and money. Furthermore, social media platforms such as Facebook, Twitter, and Pinterest have made sharing content easier than ever before. Because of this, consumers are overloaded with information in all aspects of their lives. So, it is crucial that your content stands out above the rest.
So far, you know that content must be meaningful to the consumer for it to stand out. But, how do you do this? Here are some content creation tips and tricks the Market MindShift team has learned.
For most successful businesses, it is important to build a relationship with the customer. In the absence of personal interaction, content creation allows a company to “speak” to their audience indirectly. So, create the piece as if it were for a friend. This means that content should have a positive and familiar tone, and encourage a sense of community.
Before creating your content, you will want to conduct detailed research about who your audience is so that you are giving the best info in the most efficient way. The goal of this is to make “your friend’s” life easier by producing content that he or she wants to see.
Today, consumers are oversaturated with information about new products or services no matter where they are. When creating content for your business, be bold. Do not be afraid to try new things or run with an idea you may have. Of course, no campaign can be foolproof, but risks can pay off when handled properly. A good rule of thumb is to always create content that you believe your audience will want to see. With today’s analytics software, it has become easier to predict what consumers may like, but at the end of the day you may need to step out of your comfort zone to catch people’s attention.
Throw tradition to the wind, and get creative with your content. An inventive mindset can lead brands away from the competition. Moreover, it is better to be a trendsetter rather than a trend follower. Creativity is a great way to grab a potential customer’s attention when kickstarting a campaign or promoting a new product. However, do not try to force creativity through content creation. Authentic creativity should be applied that identifies a business need or consumer expectation. In doing so, content becomes more meaningful and consumers are likely to be drawn to it.
Of course, being knowledgeable in your field is essential for best practices, but also learning new things will help in a big way. Most industries are constantly changing due to advancements in technology, so it is crucial for you to strive to learn more. By taking the time to stay up to date, you will improve your content. This shows your potential customers that your brand is always striving to improve their experience.
As you begin to integrate these values into your content creation, consumers will begin to pay more attention to your brand. Together, these values will help you produce content that will situate your brand as a friend to consumers rather than just another detached company. If you are having trouble finding your voice as a content creator, Market MindShift is here to help. We can provide you with guidance and the tools that you need to succeed. For more information about what we can offer you, call 480.750.2252 or contact us online.
"It was time I got serious about my whole digital strategy and online presence. I heard Mindy as she was interviewed on a business radio show and I was sure I’d found the answer. I had. Mindy absolutely walked me to the promised land! Mindy took ownership of the project and treated it as importantly as if she were doing it for her own business. Not once did Mindy flinch from putting in the extra effort or going the extra mile while at the same time always listening and paying attention to MY thoughts, ideas and wishes regarding every aspect of the project. I could hardly be happier with the finished product and I could not recommend Mindy highly enough!"
- Mark Moore
Mark T. Moore