Content. It’s one of the first words you hear when talking about digital marketing. Content is what feeds the search engines. Content is what connects with the person you are trying to convert into a customer. There is no question that more goes into digital marketing, a lot which is very technical. However, to establish a strong online presence and get in front of the right audience, you can’t ignore the power of communication.
You can’t have an effective digital marketing campaign without great content. Content impacts SEO, social media and marketing funnels. It is through the written word that you will let search engines know what your page is about. It is also through the written word that you will convert more web visitors into customers.
There is an art and science to crafting the right message on your website. Content must be optimized, so that you can get pages to rank. At the same time, content should be compelling and cause the reader to take action. We provide hands-on training that will teach you how to create content that appeals to users and search engines. If you need services instead of training, we still got you covered with our strategic partnership with Digital Current. Find out more by contacting us today.
"Mindy is an exceptional SEO & Marketing teacher. She is very knowledgeable and patient. I have been in marketing for 10 years and I am always learning from Mindy."
- Breanna Kruger