The bond between content and search engine optimization (SEO) isn’t talked about much. But when these two major marketing topics converge, they can give you a big advantage over the competition. Here are some things that the Market MindShift team thought your business should know about content and SEO.
When creating content, the sky is the limit. There is no exact definition or list of things that qualify as “content,” because it’s such a broad term. Content can come in the form of blogs, videos, infographics, podcasts, etc.
But quality always trumps quantity.
Although there are many types of content, it is important to understand that content should always be high-quality, relevant, and useful to users. You may be saying “well, duh.” But, there’s a lot of bad content on the internet that is not beneficial to users. Creating the best content possible may take more time and effort on your part, but it will draw customers to your page and give them a reason to stay.
Although Google is the top search engine used today, the company actively works to stay competitive against other search engines. Their main goal is to give the user the best possible answer when they search up a query. For this reason, Google’s algorithms are constantly changing to index and deliver useful and relevant content for the SERPs.
Your site and pages across the web are ranked according to their relevance and usefulness to the user performing the search. Even Google recommends creating quality content that is:
• Useful and informative
• More valuable and useful than other sites
• High quality
These key attributes increase the SEO value of your content. Additionally, you must consider the technical aspects of optimization such as keywords, meta titles, meta descriptions, and URLs.
During the process of content creation, there are different factors at play. In some cases, companies are more “content-centric” rather than “audience-centric.”
Content-centric means that a company focuses on what they want to talk about, first while the audience is an afterthought. This strategy limits the audience size that would find the content useful.
An audience-centric strategy actively pursues topics that the audience would like to hear more about within the industry. While it may seem obvious, most companies miss the mark when trying to follow an audience-centric strategy.
Here are some steps to help you create optimized content for your audience.
1. Perform Keyword Research and Choose Topic
The first step is to do some research and find out exactly what your end-users need. This will allow you to understand what they are looking for and give them a solution to their problem. Answer the Public is a great tool that will help you find real queries that relate to your industry.
2. Develop an Outline
Once you have a topic, then you can develop an outline to help you express your ideas. When generating any type of content, remember that users have a very short attention span. Text in a blog, video, or infographic needs to be short and to the point.
3. Stay on Topic and Integrate Target Keyword
Your content should be specific. If you begin to talk about everything and anything, then it will be more difficult for users to find what they are looking for. More importantly, focus on adding a target keyord that supports your topic.
Content plays an important role in growing your audience and bringing traffic to your site. Whether it’s videos, images or blogs, Market MindShift can help optimize your content for your specific audience. When done correctly, your content can showcase your expertise and bring value to the user. The Market MindShift team can develop a digital marketing plan that is right for your business. For more information about what we can offer you, call 480.750.2252 or contact us online.
"For years, the world of SEO and digital marketing felt complex and paralyzing—so I pretty much abandoned any attempt to do SEO, thinking I'd need to spend big money to hire an expert to do it for me. Then I took a training with Mindy Weinstein. Yes, she's brilliant and on the cutting edge of SEO and digital marketing. But just as important, she can actually TEACH non-techies like me simple but massively effective techniques for driving more qualified leads—and ultimately sales—into our businesses. After attending a workshop with Mindy, I went back into my business and implemented a simple video SEO strategy that has generated tens of thousands of dollars in sales for my business. Hire her, listen to her and do what she says."
Women's Leadership Expert