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MindShift Blog

View our latest posts on digital marketing topics that matter to your business. We commonly write about SEO, social media, content and more.

Tips to Use to Create Engaging Content

SEO

Tips to Use to Create Engaging Content

When it comes to a content marketing strategy, every business owner will have to create and execute one at some point to market its products and services successfully. This can…

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What is Audience Analysis and How to Conduct Audience Research

SEO

What is Audience Analysis and How to Conduct Audience Research

SEO can be described as a mixture of technology, marketing, and psychology. All three of these aspects are vital to any successful SEO strategy. Regarding the marketing aspect, it is…

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How to Know Your Audience to Drive Your Marketing and SEO

SEO

How to Know Your Audience to Drive Your Marketing and SEO

Any digital marketing campaign needs to identify specific characteristics related to its target audience if it is going to perform effectively. Some characteristics that need to be defined include geographic,…

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How Can You Rank for Keywords on Product & Informational Pages?

SEO

How Can You Rank for Keywords on Product & Informational Pages?

There may come a time when you need to use the same keyword on your website’s product and informational pages, such as when both types of pages discuss the same…

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