The Power of Scarcity Book by Mindy Weinstein Order Today

SEO Workshop & Training

SEO training for your team.

Market MindShift has been helping local and large businesses, across the US and abroad, increase their customer base and organic traffic since 2016. Our talented team of digital marketing professionals brings just the right balance of marketing, psychology and technical expertise.

SEO corporate workshop

SEO Workshops & Corporate Training

Our unique SEO Corporate Training programs focus on the often-overlooked aspect of SEO – the psychology of search. Your team will learn how to make your SEO strategy more effective by integrating psychological insights into your content marketing, keyword selection, and overall digital strategy. This holistic approach ensures that your online presence resonates more deeply with your audience, leading to better engagement, higher conversion rates, and a sustainable competitive edge.

Investing in Your Company

Welcome to a new era of digital mastery with our SEO workshops for teams and corporate training. Our programs are meticulously designed to delve into the psychology of search, offering your team an unparalleled understanding of how to connect with your audience on a deeper level. Specializing in customized SEO training for corporate marketing teams, we ensure that each session is finely tuned to your unique business needs, transforming your approach to digital marketing.

Mindy Weinstein teaching SEO workshop

Customized SEO Strategy Lessons

In the dynamic world of online marketing, a one-size-fits-all approach to SEO simply doesn’t cut it. That’s why our Customized SEO Strategy Lessons, which include deep insights into Google search algorithms, are a game-changer for businesses seeking to make a real impact online. Our sessions are tailored to your business’s unique challenges and opportunities, ensuring that every strategy you learn is directly applicable to your market, audience, and business goals.

Marketing Team Training: Remote or In-Person

Choose the format that suits your team best. Whether it’s an immersive in-person workshop or a convenient remote session, our training is flexible and accommodating. We understand the dynamic needs of modern businesses and strive to deliver the same interactive and impactful learning experience, regardless of your location.

Private SEO Trainer With 20 Years of Experience

Market MindShift is led by Mindy Weinstein, Founder and CEO. Check out a few places you may have seen her, and read more about Mindy by clicking the button to her bio below.

Have Questions? We Have Answers.

How much does SEO training cost?

Because our training is customized, the cost of our SEO training varies. To determine the estimate, we will have a discovery call with you and discuss your team’s needs. We will then design a curriculum outline that aligns with your goals and budget.

What is covered in the training?

We customize our SEO training sessions to your company’s needs. Below is the type of curriculum we often provide:

Analyze Your Audience

A deep understanding of the audience is at the heart of every successful SEO strategy. Our training sessions focus on empowering your team with the skills and tools necessary to effectively analyze your audience. This crucial step goes beyond mere data collection; it’s about interpreting the data to gain insightful, actionable knowledge about who your audience is, what they need, and how they interact with your digital presence.

Develop SEO Personas

Creating SEO personas is a pivotal step in developing a targeted and effective digital marketing strategy. In our workshops, we strongly emphasize this process, guiding you to create detailed profiles that represent segments of your audience. These personas are not just fictional characters; they are based on real data and insights about your actual customers, enabling you to tailor your SEO efforts more precisely.

Get Deep in Keyword Research

Our SEO workshops emphasize the importance of diving deep into keyword research, particularly focusing on how keywords perform in Google searches, going beyond the surface to uncover the terms and phrases that truly resonate with your audience. Effective keyword research is the cornerstone of any successful SEO strategy, and our approach is designed to equip you with the tools and insights needed to identify the most impactful keywords for your business.

Identify the Journey

A key focus of our SEO workshops is to help you identify and understand the customer journey – the path your audience takes from initial awareness to the final decision. This journey is critical in shaping an SEO strategy that not only attracts visitors but also guides them towards conversion.

Fix What’s Broken and Optimize Your Website

We also help identify and fix any existing issues on your website that may hinder your SEO performance. A well-optimized website is essential for both search engine visibility and user experience, and our training is designed to equip you with the knowledge and tools needed to make your site both search engine and user-friendly.

Create Optimized & Conversion-Focused Content

Part of our corporate training in SEO focuses on creating content that not only ranks high on search engines but also captivates and engages your audience. We believe that outstanding content is a blend of art and science, crafted to meet both the algorithms of search engines and the desires of human readers.

Attract Links

We emphasize the importance of building a robust link profile, which is crucial for boosting your website’s authority and Google search rankings. Attracting high-quality, relevant links to your site is more than just a technical SEO tactic; it’s about creating content and relationships that encourage organic link building.

Do we get access to SEO tools?

Yes! We have relationships with various tool companies and will provide your team with a 3-month free subscription to the tools used during the training course.

Will my team get hands-on experience?

We provide a mix of instruction and hands-on application. It is our experience that to truly learn the concepts, you must be able to practice them with our instructor present. The exercises are tailored to your organization. There is no “busy work” in our training.

How long are the SEO workshops?

Our SEO workshops range from half a day to up to 3 full days, depending on your team and goals. We also offer hybrid options where we will provide an in-person workshop and follow-up training sessions virtually. Again, we customize the training to what best fits your needs.


Let's Talk

Call us at (480) 750-2252, or use the form below