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Digital Public Relations

We help our clients gain media exposure and attract more customers.

Our Approach

We combine our experience in content marketing and SEO with public relations.

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Typing on laptop

Content + Digital PR

Content marketing is an important aspect of online public relations.

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SEO on computer

SEO + Digital PR

Digital PR relies on search engine optimization to improve your visibility.

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Digital Public Relations: The New Link Building

Is your website popular or trustworthy? This question is asked by search engines and is an important ranking factor.

For years, link building has been a part of search engine optimization (SEO) and baked into most content marketing and SEO strategies. The idea is that you attract “inbound links” (i.e., other websites) to your own website.

They are an important factor in search engine optimization because they indicate to search engines that a webpage is popular and trustworthy.

Not all backlinks are created equal. The focus must be on getting high-quality backlinks from reputable websites. On the flip side, links from low-quality or spammy websites are a negative signal and search engines may actually penalize you if you have a high proportion of these types of links.

    Here is how the average digital marketing company approaches link building:

  • Create high-quality content that is likely to attract links
  • Reach out to websites and bloggers to ask for links
  • Participate in online communities and forums
  • Develop infographics and videos

While those are not bad ways to get links, there are much better ways that not only get you links, but also exposure to your ideal customers and clients.

That is what makes Market MindShift different. We combine our experience in content marketing and SEO with public relations. The result? Higher online visibility and higher revenue for your business.

Our Approach

This is how we approach link building:

  • Create high-quality content that is likely to attract links
  • Develop infographics and videos
  • Schedule you as a guest on relevant podcasts
  • Obtain byline articles in industry publications
  • Pitch you as an expert to reporters and media hosts
  • Get you quoted in highly visible articles

Due to the intense nature of how we conduct link building, we only take a limited number of clients at any given time. Contact us to see our current availability and whether your company is the right fit.

Want to learn more about online public relations? Here you go!

What is Digital Public Relations?

Online public relations, also known as digital public relations or Internet public relations, is the use of the Internet and digital media to communicate with the public and stakeholders. It is an important aspect of a modern communication strategy, as your customers are using the Internet to gather information and stay connected.

Through media outreach, content marketing, and search engine optimization you can improve your organization’s visibility and reputation online. Plus, you can reach and engage with their audience in a more targeted and personalized way.

Content Marketing + Digital PR

Content marketing is an important aspect of online public relations, which involves creating and sharing valuable, informative, and relevant content with the goal of attracting and retaining a clearly defined audience. Content can be in the form of articles, blog posts, infographics, videos, or other types of digital media. By creating and sharing valuable content, you can establish yourself as a thought leader and expert in your field, as well as build trust and credibility with your audience.

SEO + Digital PR

Digital PR relies on search engine optimization to improve the visibility of your website in search engine results. SEO involves technical know-how and a deep understanding of your audience. SEO is about attracting the right audience. The most successful campaigns incorporate a blend of marketing and technical expertise. On the technical side, you must have a solid website structure, so that the search engines can find and index your webpages. That means your website needs to be free of technical errors and optimized for your targeted keywords. On the marketing side, you need content that creates awareness about your brand based on actual query data.

Testimonials

Are we a good fit?

While we would love to work with everyone, that is not realistic. Therefore, we are selective about which projects we take. Fill out the form below to find out if your company matches our criteria. We will ask you qualifying questions during the consultation.

Let's Talk

Call us at (480) 750-2252, or use the form below