We help our clients gain media exposure and attract more customers.
We combine our experience in content marketing and SEO with public relations.
Content marketing is an important aspect of online public relations.
Digital PR relies on search engine optimization to improve your visibility.
Is your website popular or trustworthy? This question is asked by search engines and is an important ranking factor.
For years, link building has been a part of search engine optimization (SEO) and baked into most content marketing and SEO strategies. The idea is that you attract “inbound links” (i.e., other websites) to your own website.
They are an important factor in search engine optimization because they indicate to search engines that a webpage is popular and trustworthy.
Not all backlinks are created equal. The focus must be on getting high-quality backlinks from reputable websites. On the flip side, links from low-quality or spammy websites are a negative signal and search engines may actually penalize you if you have a high proportion of these types of links.
While those are not bad ways to get links, there are much better ways that not only get you links, but also exposure to your ideal customers and clients.
That is what makes Market MindShift different. We combine our experience in content marketing and SEO with public relations. The result? Higher online visibility and higher revenue for your business.
This is how we approach link building:
Due to the intense nature of how we conduct link building, we only take a limited number of clients at any given time. Contact us to see our current availability and whether your company is the right fit.
Want to learn more about online public relations? Here you go!
Online public relations, also known as digital public relations or Internet public relations, is the use of the Internet and digital media to communicate with the public and stakeholders. It is an important aspect of a modern communication strategy, as your customers are using the Internet to gather information and stay connected.
Through media outreach, content marketing, and search engine optimization you can improve your organization’s visibility and reputation online. Plus, you can reach and engage with their audience in a more targeted and personalized way.
Content marketing is an important aspect of online public relations, which involves creating and sharing valuable, informative, and relevant content with the goal of attracting and retaining a clearly defined audience. Content can be in the form of articles, blog posts, infographics, videos, or other types of digital media. By creating and sharing valuable content, you can establish yourself as a thought leader and expert in your field, as well as build trust and credibility with your audience.
Digital PR relies on search engine optimization to improve the visibility of your website in search engine results. SEO involves technical know-how and a deep understanding of your audience. SEO is about attracting the right audience. The most successful campaigns incorporate a blend of marketing and technical expertise. On the technical side, you must have a solid website structure, so that the search engines can find and index your webpages. That means your website needs to be free of technical errors and optimized for your targeted keywords. On the marketing side, you need content that creates awareness about your brand based on actual query data.
"For years, the world of SEO and digital marketing felt complex and paralyzing—so I pretty much abandoned any attempt to do SEO, thinking I'd need to spend big money to hire an expert to do it for me. Then I took a training with Mindy Weinstein. Yes, she's brilliant and on the cutting edge of SEO and digital marketing. But just as important, she can actually TEACH non-techies like me simple but massively effective techniques for driving more qualified leads—and ultimately sales—into our businesses. After attending a workshop with Mindy, I went back into my business and implemented a simple video SEO strategy that has generated tens of thousands of dollars in sales for my business. Hire her, listen to her and do what she says."
"Mindy’s Superpower is SEO. I have worked with countless people who claim to know what they are doing, and I have never come across someone who understands the technical side, can explain it to a non-technical person, and then jump over and give my coders EXACTLY what they need to do. If you don’t use her services, you are using a rookie."
"Mindy Weinstein is a dynamic and effective leader! We recently partnered with Mindy on an SEO initiative for our e-commerce apparel business. From the time we engaged, until the end of the project, she and her team were professional, punctual, and exceeded our expectations. Mindy took great care in outlining clear deliverables and timelines for our project and they delivered results. She and her team were collaborative and effective communicators. I would highly recommend Mindy, she’s an expert leader in the digital marketing industry."
"The Market MindShift team knows how to drive my clients to the top of Google and other search engines. They have an impressive SEO background and are always up-to-date with the constant changes in search engines algorithms. I really love their ability to help me understand the SEO strategies that they are using and how and why they work. I’ll refer anyone who is looking for SEO and social media management to Mindy and her team!"
"Mindy is an exceptional SEO & Marketing teacher. She is very knowledgeable and patient. I have been in marketing for 10 years and I am always learning from Mindy."
"Working with Mindy and her team at Market MindShift has been a great experience. SEO improvements aren’t usually simple or fast, but Mindy diagnoses and tackles the issues in a clear, concise way and gets to work quickly. She has kept us up to date on the progress of projects and performance improvements through regular reports. I’m very happy working with Mindy, and would highly recommend her and the MM team to other businesses."
"I searched for years to find an SEO consultant that I could trust that would do exactly as promised. I spent many uncomfortable meetings having to take the blame for SEO consultants who promised big things but never delivered for my clients. Then one day we met Mindy and all that changed for the better. Mindy is hands down the best and we are so thankful to partner with her on all of our SEO client needs. She is thorough, precise, accountable and above all, she delivers results. You need to hire her. Period."
"It was time I got serious about my whole digital strategy and online presence. I heard Mindy as she was interviewed on a business radio show and I was sure I’d found the answer. I had. Mindy absolutely walked me to the promised land! Mindy took ownership of the project and treated it as importantly as if she were doing it for her own business. Not once did Mindy flinch from putting in the extra effort or going the extra mile while at the same time always listening and paying attention to MY thoughts, ideas and wishes regarding every aspect of the project. I could hardly be happier with the finished product and I could not recommend Mindy highly enough!"
Women's Leadership Expert
The Sleep Doctor
Valley Perinatal Services
The Felice Agency
Mark T. Moore
The clients we’ve helped, past and present.
While we would love to work with everyone, that is not realistic. Therefore, we are selective about which projects we take. Fill out the form below to find out if your company matches our criteria. We will ask you qualifying questions during the consultation.