“There are multiple books that treat the topic of scarcity. But I’ve never seen one that uncovers the concept’s psychological roots so engagingly for readers and so instructively for business. It’s a “rare” gem.” – Robert Cialdini, Author of Influence and Pre-Suasion
“This is the first time I have come across a book that does such an exceptional job explaining why scarcity works and how to apply it in business. Mindy Weinstein provides practical advice and tips in an easy-to-understand way. Do yourself a favor and read this book.” – Kevin Harrington, Original “Shark” on the TV show Shark Tank, creator of the infomercial, & Pioneer of the AsSeenOnTV industry
In The Power of Scarcity: Leveraging Urgency & Demand to Influence Customer Decisions, Mindy Weinstein, PhD, reveals the psychology behind scarcity, how scarcity affects our brains and decision-making, and how companies can use it to successfully and ethically market their products and services. Along the way, she shares fascinating case studies, findings, and interviews with current and former executives from brands such as McDonald’s, Harry & David, and 1-800-Flowers.com.
The Power of Scarcity will show you how and why scarcity works and how to use scarcity techniques ethically. You will learn the following:
- Scarcity as an influence factor
- Why we are more afraid of loss than gain
- Scarcity versus sales
- Sending the right message at the right time
- The four key types of scarcity and how to use them
- How companies are using scarcity to build communities, create customer loyalty, and increase revenue
Whether you’re a marketer, salesperson, business owner, online seller, academic researcher, or a consumer, scarcity impacts you—why not take the time to understand it and use it to your advantage?
What Our Clients Say
"For years, the world of SEO and digital marketing felt complex and paralyzing—so I pretty much abandoned any attempt to do SEO, thinking I'd need to spend big money to hire an expert to do it for me. Then I took a training with Mindy Weinstein. Yes..."
"Mindy’s Superpower is SEO. I have worked with countless people who claim to know what they are doing, and I have never come across someone who understands the technical side, can explain it to a non-technical person, and then jump over and give my ..."
"Mindy Weinstein is a dynamic and effective leader! We recently partnered with Mindy on an SEO initiative for our e-commerce apparel business. From the time we engaged, until the end of the project, she and her team were professional, punctual, and ex..."
"The Market MindShift team knows how to drive my clients to the top of Google and other search engines. They have an impressive SEO background and are always up-to-date with the constant changes in search engines algorithms. I really love their abilit..."
"Mindy is an exceptional SEO & Marketing teacher. She is very knowledgeable and patient. I have been in marketing for 10 years and I am always learning from Mindy."
"Working with Mindy and her team at Market MindShift has been a great experience. SEO improvements aren’t usually simple or fast, but Mindy diagnoses and tackles the issues in a clear, concise way and gets to work quickly. She has kept us up to date..."
"I searched for years to find an SEO consultant that I could trust that would do exactly as promised. I spent many uncomfortable meetings having to take the blame for SEO consultants who promised big things but never delivered for my clients. Then one..."
"It was time I got serious about my whole digital strategy and online presence. I heard Mindy as she was interviewed on a business radio show and I was sure I’d found the answer. I had. Mindy absolutely walked me to the promised land! Mindy took own..."
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