Have your own team to train or just want to get up-to-speed on digital marketing? We have a training program for that.
Although Market MindShift has been helping local and large businesses, across the US and abroad, increase their customer base and organic traffic since 2016, our individual experience spans nearly two decades. Our talented team of digital marketing professionals brings just the right balance of marketing, psychology and technical expertise.
Our unique SEO Corporate Training programs focus on the often-overlooked aspect of SEO – the psychology of search. Your team will learn how to make your SEO strategy more effective by integrating psychological insights into your content marketing, keyword selection, and overall digital strategy. This holistic approach ensures that your online presence resonates more deeply with your audience, leading to better engagement, higher conversion rates, and a sustainable competitive edge.
Welcome to a new era of digital mastery with our SEO workshops for teams and corporate training. Our programs are meticulously designed to delve into the psychology of search, offering your team an unparalleled understanding of how to connect with your audience on a deeper level. Specializing in customized SEO training for corporate marketing teams, we ensure that each session is finely tuned to your unique business needs, transforming your approach to digital marketing.
In the dynamic world of online marketing, a one-size-fits-all approach to SEO simply doesn’t cut it. That’s why our Customized SEO Strategy Lessons, which include deep insights into Google search algorithms, are a game-changer for businesses seeking to make a real impact online. Our sessions are tailored to your business’s unique challenges and opportunities, ensuring that every strategy you learn is directly applicable to your market, audience, and business goals.
Choose the format that suits your team best. Whether it’s an immersive in-person workshop or a convenient remote session, our training is flexible and accommodating. We understand the dynamic needs of modern businesses and strive to deliver the same interactive and impactful learning experience, regardless of your location.
Market MindShift is led by Mindy Weinstein, Founder and CEO. Check out a few places you may have seen her, and read more about Mindy by clicking the button to her bio below.
Best SEO Agencies in Scottsdale
Interviewee for The Huffington Post
Columnist for Search Engine Journal
Ongoing Workshop Presenter for Digital Summit
Interviewee for The Washington Post
Interviewee for Bloomberg Radio
By SERP Stat
Because our training is customized, the cost of our SEO training varies. To determine the estimate, we will have a discovery call with you and discuss your team’s needs. We will then design a curriculum outline that aligns with your goals and budget.
We customize our SEO training sessions to your company’s needs. Below is the type of curriculum we often provide:
Analyze Your Audience
A deep understanding of the audience is at the heart of every successful SEO strategy. Our training sessions focus on empowering your team with the skills and tools necessary to effectively analyze your audience. This crucial step goes beyond mere data collection; it’s about interpreting the data to gain insightful, actionable knowledge about who your audience is, what they need, and how they interact with your digital presence.
Develop SEO Personas
Creating SEO personas is a pivotal step in developing a targeted and effective digital marketing strategy. In our workshops, we strongly emphasize this process, guiding you to create detailed profiles that represent segments of your audience. These personas are not just fictional characters; they are based on real data and insights about your actual customers, enabling you to tailor your SEO efforts more precisely.
Get Deep in Keyword Research
Our SEO workshops emphasize the importance of diving deep into keyword research, particularly focusing on how keywords perform in Google searches, going beyond the surface to uncover the terms and phrases that truly resonate with your audience. Effective keyword research is the cornerstone of any successful SEO strategy, and our approach is designed to equip you with the tools and insights needed to identify the most impactful keywords for your business.
Identify the Journey
A key focus of our SEO workshops is to help you identify and understand the customer journey – the path your audience takes from initial awareness to the final decision. This journey is critical in shaping an SEO strategy that not only attracts visitors but also guides them towards conversion.
Fix What’s Broken and Optimize Your Website
We also help identify and fix any existing issues on your website that may hinder your SEO performance. A well-optimized website is essential for both search engine visibility and user experience, and our training is designed to equip you with the knowledge and tools needed to make your site both search engine and user-friendly.
Create Optimized & Conversion-Focused Content
Part of our corporate training in SEO focuses on creating content that not only ranks high on search engines but also captivates and engages your audience. We believe that outstanding content is a blend of art and science, crafted to meet both the algorithms of search engines and the desires of human readers.
We emphasize the importance of building a robust link profile, which is crucial for boosting your website’s authority and Google search rankings. Attracting high-quality, relevant links to your site is more than just a technical SEO tactic; it’s about creating content and relationships that encourage organic link building.
Yes! We have relationships with various tool companies and will provide your team with a 3-month free subscription to the tools used during the training course.
We provide a mix of instruction and hands-on application. It is our experience that to truly learn the concepts, you must be able to practice them with our instructor present. The exercises are tailored to your organization. There is no “busy work” in our training.
Our SEO workshops range from half a day to up to 3 full days, depending on your team and goals. We also offer hybrid options where we will provide an in-person workshop and follow-up training sessions virtually. Again, we customize the training to what best fits your needs.
"For years, the world of SEO and digital marketing felt complex and paralyzing—so I pretty much abandoned any attempt to do SEO, thinking I'd need to spend big money to hire an expert to do it for me. Then I took a training with Mindy Weinstein. Yes, she's brilliant and on the cutting edge of SEO and digital marketing. But just as important, she can actually TEACH non-techies like me simple but massively effective techniques for driving more qualified leads—and ultimately sales—into our businesses. After attending a workshop with Mindy, I went back into my business and implemented a simple video SEO strategy that has generated tens of thousands of dollars in sales for my business. Hire her, listen to her and do what she says."
"Mindy’s Superpower is SEO. I have worked with countless people who claim to know what they are doing, and I have never come across someone who understands the technical side, can explain it to a non-technical person, and then jump over and give my coders EXACTLY what they need to do. If you don’t use her services, you are using a rookie."
"Mindy Weinstein is a dynamic and effective leader! We recently partnered with Mindy on an SEO initiative for our e-commerce apparel business. From the time we engaged, until the end of the project, she and her team were professional, punctual, and exceeded our expectations. Mindy took great care in outlining clear deliverables and timelines for our project and they delivered results. She and her team were collaborative and effective communicators. I would highly recommend Mindy, she’s an expert leader in the digital marketing industry."
"The Market MindShift team knows how to drive my clients to the top of Google and other search engines. They have an impressive SEO background and are always up-to-date with the constant changes in search engines algorithms. I really love their ability to help me understand the SEO strategies that they are using and how and why they work. I’ll refer anyone who is looking for SEO and social media management to Mindy and her team!"
"Mindy is an exceptional SEO & Marketing teacher. She is very knowledgeable and patient. I have been in marketing for 10 years and I am always learning from Mindy."
"Working with Mindy and her team at Market MindShift has been a great experience. SEO improvements aren’t usually simple or fast, but Mindy diagnoses and tackles the issues in a clear, concise way and gets to work quickly. She has kept us up to date on the progress of projects and performance improvements through regular reports. I’m very happy working with Mindy, and would highly recommend her and the MM team to other businesses."
"I searched for years to find an SEO consultant that I could trust that would do exactly as promised. I spent many uncomfortable meetings having to take the blame for SEO consultants who promised big things but never delivered for my clients. Then one day we met Mindy and all that changed for the better. Mindy is hands down the best and we are so thankful to partner with her on all of our SEO client needs. She is thorough, precise, accountable and above all, she delivers results. You need to hire her. Period."
"It was time I got serious about my whole digital strategy and online presence. I heard Mindy as she was interviewed on a business radio show and I was sure I’d found the answer. I had. Mindy absolutely walked me to the promised land! Mindy took ownership of the project and treated it as importantly as if she were doing it for her own business. Not once did Mindy flinch from putting in the extra effort or going the extra mile while at the same time always listening and paying attention to MY thoughts, ideas and wishes regarding every aspect of the project. I could hardly be happier with the finished product and I could not recommend Mindy highly enough!"
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