Social media. There is no way to avoid it and it’s not just for millennials. In the past, businesses could reach a large enough audience by advertising through TV commercials, radio, billboards, etc. Today, that type of marketing alone will not fly. Social media platforms such as Twitter, Facebook, Snapchat, and others, keep people connected at all times of the day. People can be updated about the news, their families, and events all by scrolling down one page. Social media has not only changed the daily habits of the average consumer, but it has also pushed businesses to join these online communities.
However apprehensive you may be, Market MindShift is here to help you join the online world of social media one step at a time.
Since people all over the world use social media, it would only make sense to take advantage of the various marketing opportunities that it has to offer. A strong social media following will allow a brand to reach a larger audience, as well as introduce the product to new customers. Once you have built up your following, it is important to stay connected with the individual users. Think about it as part of the online customer experience. For example, if a customer mentions your product in any way (positive or negative) make sure to respond and address the problem. By doing so, the interaction will help improve relations between the brand and the customer. You can also find a social media influencer that genuinely likes your brand, so that they can share it with their followers. For any business, prospective customers will look at the online presence of a company and determine their credibility and trustworthiness. So, it is important to build a following and keep up relations on all forms of social media.
Social media followers can lose interest very fast. So, on social media platforms, you should post content on a regular basis. Staying active on social media platforms can boost the overall engagement with customers and improve your brand’s online presence. You may want to create a monthly social media calendar that can be uploaded onto a scheduling software such as HootSuite or Buffer. These online programs will post your social media content automatically when a specific time and date is chosen. This can be a huge time saver for any company that wants to keep up a posting schedule. When working with this type of software, it can be easy to go overboard on posting to different platforms. Although posting content regularly is important, be wary of posting spam. Find the balance between informing your followers and not annoying them. One to two posts a day on one platform is sufficient, but four or more is pushing it.
Along with finding a scheduling software, you should find time in your own schedule to log into your platforms to personally interact with customers and influencers. This can be in the form of: answering questions, finding relevant Twitter chats, or hosting Google+ Hangouts. By doing so, you will invite customers into the conversation. The feeling of acknowledgement can be a powerful motivator for users. Social media gives a company the opportunity to make users feel like they are a part of something greater. Even with daily posting you can add pictures, captions and videos that will pull the user’s attention away from all the other clutter on the internet. The great thing about social media is that you can get creative with it. When I create social media posts, I make sure to add in funny captions, gifs, or memes that will entertain as well as inform the user (when in doubt, puppy pictures are always the way go to.) The key is to make each post simple, memorable, and inviting. And don’t forget the hashtags! Adding a hashtag will categorize your content, so that it is easier for people to find you when looking for that common connection.
Search and social have become very closely connected. Nowadays, many consumers will take to social media platforms to search for the credibility and trustworthiness of a brand. So, it is critical to use the right social media platforms to connect with your target audience. Your posts should consist of social media posts that will inform and catch the attention of the user. To identify your audience, you should ask: What are their interests and pain points? What demographic are you trying to reach? What other topics are people sharing on social networks? By honing in on what is important to the target audience, you can create the right message on social media.
So, where can you find media that will complement your posts? There are many websites where you can find free images, and by clicking here you can find a comprehensive list of them. Once you find the perfect picture, you can add to the post with little design skills necessary. My favorite software to use is Canva, which allows you to add text, shapes, and designs. It does have a small picture library as well, but I suggest just uploading your own for free. It may take you a while to discover all the features, but with a little time and effort you will be creating designs that are fit for the Louvre!
Social media marketing, is a very effective tool for a business that is looking to reach a new audience. If you have already joined these platforms, think about the ways that you can spice up your content. There are millions of connections to be made that can open up various opportunities for a business. Market MindShift is here to help you make those connections and achieve your professional goals. For any inquiries about social media and what else we can do for your digital marketing, please fill out our contact form or call 480.750.2252. Social media content is one of the many benefits you get when working with Market MindShift.
"It was time I got serious about my whole digital strategy and online presence. I heard Mindy as she was interviewed on a business radio show and I was sure I’d found the answer. I had. Mindy absolutely walked me to the promised land! Mindy took ownership of the project and treated it as importantly as if she were doing it for her own business. Not once did Mindy flinch from putting in the extra effort or going the extra mile while at the same time always listening and paying attention to MY thoughts, ideas and wishes regarding every aspect of the project. I could hardly be happier with the finished product and I could not recommend Mindy highly enough!"
- Mark Moore
Mark T. Moore